Nimbooz Analysis

Campaign - http://www.afaqs.com/perl/news/story.html?sid=26689

My review:

I dont agree with the nimbooz campaign here as it does not make me feel like going and grabbing a bottle of nimbooz like the way the cadbury bournville ads did.

Nimbooz has a more holistic campaign and could do more with their stories than just make us relate to our cultural similarities and indian mentality.

I like the ad where the salesman quenches his thirst with a bottle of nimbooz. A lot of us relate to the advertisement.

Nimbooz can come up with a campaign where they talk about health hazards of drinking road side nimboo pani.

As the Pepsico Vice President rightly points out there is much room for competition and this will make brands explore different  facets of a nimboo pani campaign.