Nimbooz Analysis

Campaign - http://www.afaqs.com/perl/news/story.html?sid=26689

My review:

I dont agree with the nimbooz campaign here as it does not make me feel like going and grabbing a bottle of nimbooz like the way the cadbury bournville ads did.

Nimbooz has a more holistic campaign and could do more with their stories than just make us relate to our cultural similarities and indian mentality.

I like the ad where the salesman quenches his thirst with a bottle of nimbooz. A lot of us relate to the advertisement.

Nimbooz can come up with a campaign where they talk about health hazards of drinking road side nimboo pani.

As the Pepsico Vice President rightly points out there is much room for competition and this will make brands explore different  facets of a nimboo pani campaign.

The PR Batch Video

Piss on Puritans

I always wanted to kick start a poetry club at SIMC but like many of my actionable thoughts this too never saw the light of day. I did write a poem to attract people to join the club.

I think every person who scribbles those few lines and considers himself to be a poet deserves one opportunity to explain his thoughts behind those words strung.

Well from now on my posts will be succinct to the core.

Ladies and Gentleman - Piss on Puritans

PISS ON PURITANS

The floating clouds,

The fleeting stairs,

The lovely green,

The classroom screen.

The lovers part,

A broken heart,

The lonely boy,

The customary coy.

The open book,

The open mind,

The colorful thought,

The position sought.

The cool breeze,

Sandwich and cheese

The garam chai,

The high five.

The silent shout,

The frustration out,

The inner voice,

The relaxed poise.

The professor from Kellogs,

The dude from Wharton,

The horned devil,

The Good Samaritan.

We welcome all to the “Piss On Puritans”

We are not Romans,

But we do think

Talk of the devil, or the Creator,

Let’s meet at the amphitheatre. 

  

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TV on my laptop

F.R.I.E.N.D.S. - Well this needs no introduction. FRIENDS has been and will always be the first love of a growing teenager. Grad days, college life, roommates, undying friendship, girlfriends, breakups, looking for the best alternative, whispering sweet nothings, laughing with the voiceover even if you did not get the joke in the first place, slumber parties, dreams ........................  Coffee Shop takes a break

College over, Work or Post Grad College.... New friends, things change, maturity creeps in and there is a shift in tastes and preferences by second year college. Next comes - How I met you mother. Loved it. Sweared by it. Barney Stinson is the best TV character ever created. Waited for every episode till the 5th season. Come Season 5, the mother is no where in scene. I am tired of Barney nailing 7 different girls in a week. I am tired of McLarens's pub. The fizz is gone. Just when I am watching HIMYM out of boredom because I did not find any other series grappling enough, Californication landed up on my laptop.

Season 1 is always the best of any new TV series which remotely breaks the clutter. Lets see how long this holds my interest. FRIENDS became better with every passing season. I guess it was my first love as far as TV series goes. It will always remain special.

Coffee shops - Pubs - Drinking at home - Next is what?

In all the TV Series relationships have been shown to be utterly confusing, baffling beyond the realms of human comprehension. The music becomes mellow, the shots linger for eternity, the close up of locking lips still manage the ubiquitous sigh from the female polulace.

Poetic Atyachar

A picture of you,

A rush of blood.

The time spent with you,

The closing of eyes.

Who am I kidding?

Who do you love?

Where are we going?

Where do we meet?

What are you thinking?

What do you want?

Why did you do this?

Why am I asking now?